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Riverbed SteelApp ADC Enables Fusebill to Quickly and Cost-Effectively Grow its Cloud-Based Business with Just-in-Time Provisioning

Riverbed Technology (NASDAQ: RVBD), the leader in application performance infrastructure, today announced Fusebill is using Riverbed® SteelAppTM products to cost-effectively grow its cloud-based business with just-in-time provisioning to handle spikes in demand of its services. SteelApp Traffic Manager and SteelApp Firewall (formerly Stingray) are part of Riverbed’s #1 virtual application delivery controller (ADC) for scalable, secure and elastic delivery of enterprise, cloud and e-commerce applications. SteelApp’s just-in-time elastic scalability helps Fusebill protect applications from security threats, simplify Payment Card Industry (PCI) compliance and reduce costs by using software to scale vs. overprovisioning data center hardware which often sits unused while consuming power and space.

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Fusebill automates invoicing, billing and collections for subscription-based companies across many industry sectors including software as a service, digital media and communications. Traffic on Fusebill’s site peaks at the beginning of the month when most of Fusebill’s customers want bills and invoices sent out. Fusebill needed to build up enough infrastructure to handle first-of-the-month activities without having too many assets sitting idle the rest of the time.

Fusebill initially used another load balancing service to distribute traffic across the computing resources, but eventually needed capabilities such as scripting and Layer 7 support that weren’t available in their previous deployment. Furthermore, since Fusebill accepts credit card payments, the company is subject to Payment Card Industry (PCI) regulations. One regulation requires a Web application firewall, which was also unavailable through NLBS.

When Fusebill made the decision to upgrade to an integrated solution with both web application firewall and advanced traffic management functionality, Greg Burwell, vice president of technology at Fusebill, evaluated products from Citrix and F5, as well as Riverbed SteelApp Traffic Manager. In addition to functionality and ease of use, price was a key consideration. Riverbed’s unique approach automates the deployment, licensing and metering of application delivery services, making possible an “ADC per application” delivery model in which isolated resources and costs for ADC-as-a-Service can be allocated to each client application. This unique approach reduces costs and time to production while enabling rapid change and scale for data center applications.

“SteelApp has all the traffic management functionality and integrated web application firewall we need at a price point that is friendly for smaller to mid-sized companies,” said Burwell. “SteelApp saves us money by eliminating the need to overprovision the infrastructure for the traffic peaks at the beginning of the month. Our operation here is completely virtualized. SteelApp lets us get around some of the physical and logical separations in the environment so that we use our hardware more optimally than we did previously. Also, having a web application firewall from Riverbed, a recognized vendor, ensures that we meet PCI compliance. I’m typically cautious about referring people to vendors, but Riverbed is one of a select few that I will refer people to.”

SteelApp was in place at Fusebill when the Heartbleed bug surfaced. “The second I heard about it, I was on the phone or shooting emails to a lot of our vendors,” said Stephen Keeler, IT manager at Fusebill. “Riverbed was the first to respond – about five minutes after I contacted them. They had a huge knowledge base about products affected by OpenSSL vulnerability, and that gave me great peace of mind.”

Riverbed SteelApp (formerly Stingray) and Riverbed Application Performance Platform™

Riverbed SteelApp is a family of application delivery products that provide visibility and control of traffic to and from applications, enabling fast, reliable and secure application delivery to users anywhere from the cloud or data center. It is a complete software-based Layer 7 ADC with integrated web content optimization (WCO) and web application firewall that enables companies to deliver optimized and secure application delivery services where and when they are needed in an elastic manner.

Riverbed SteelApp is part of the Riverbed Application Performance Platform™, the most complete platform to enable organizations to embrace location-independent computing, so that business objectives – not technical constraints – drive how applications and data are delivered. Location-independent computing is the architectural flexibility to host applications and data in the locations that best serve the business while ensuring the flawless delivery of those applications to better leverage global resources, radically reduce the cost of running the business, and maximize employee productivity. The Riverbed Application Performance Platform enables organizations to embrace location-independent computing with the ability to analyze, diagnose and resolve application and data delivery issues.

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About Riverbed

Riverbed at more than $1 billion in annual revenue is the leader in Application Performance Infrastructure, delivering the most complete platform for Location-Independent Computing. Location-Independent Computing turns location and distance into a competitive advantage by allowing IT to have the flexibility to host applications and data in the most optimal locations while ensuring applications perform as expected, data is always available when needed, and performance issues are detected and fixed before end users notice. Riverbed’s 25,000+ customers include 97% of the Fortune 100 and 95% of the Forbes Global 100. Learn more at

Riverbed and any Riverbed product or service name or logo used herein are trademarks of Riverbed Technology, Inc. All other trademarks used herein belong to their respective owners.

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