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Security Journal Authors: Elizabeth White, Yeshim Deniz, Pat Romanski, Maria C. Horton, Liz McMillan


Cloud Services Brokerage Enablement | @CloudExpo #DX #Cloud #FinTech

Enabling service providers to drive new revenue streams and increase market share

Cloud Services Brokerage Enablement

The cloud market is growing at a rate of 30% annually and is expected to reach $130 billion. Analysts  predict that service providers are well positioned to be the leading point of distribution for cloud  services in light of the scale of their operations and their capacity to offer end-to-end lifecycle  management for IaaS, SaaS and PaaS over secure managed networks.

Delivering cloud services has emerged as one of the most important opportunities of the decade for service providers. To retain existing customers, grow market share and maintain existing profit margins on core services; service providers need an edge on their competition and to increase agility in addressing emerging market opportunities.  In what is often considered their “core” business, service providers are facing new competition from companies that are offering a range of value-added services to small, medium and large enterprises. For most providers, it's no longer a question of if but rather how they make that transition from a traditional telecommunications provider to a 'technology services' company.

"According to Darryl  Plummer, Chief Analyst at  Gartner: “The future of cloud  computing will be  permeated with the notion  of brokers negotiating  relationships between  providers of cloud services  and the service customers.”

But with many different clouds serving many different needs, implementing a cloud services delivery infrastructure around a  few offerings today raises the risk of managing services stovepipes tomorrow. And given not all services they may want to sell can reside in their own data centers, service providers must also contend with how they can deliver externally provided services, along with their own, in a manner that provides a  seamless user and lifecycle management experience for their  customers.

Cloud Services Brokerage – Big Opportunity for Service Providers
The cloud is not a single entity, but rather many disconnected islands of application and infrastructure services that each has their own unique authentication and authorization, provisioning, administration,  licensing, billing and support characteristics. This presents a significant challenge and barrier to adoption for businesses who want to consume multiple cloud services from multiple cloud providers.

But this fragmented user experience presents an excellent opportunity for service providers to add value by becoming cloud aggregators, or what is increasingly referred to as a ‘Cloud Services Brokerage.  According to Darryl Plummer, Chief Analyst at Gartner:

“The future of cloud computing will be permeated with the notion of brokers negotiating  relationships between providers of cloud services and the service customers.”

Applying the Cloud Services Brokerage (CSB) model is a way for service providers to leverage their networks and data centers to provide an interconnected cloud computing grid that combines best-of-breed cloud services delivery with a carrier-class quality of service and enterprise-grade security. This will enable them to deliver IaaS, SaaS and PaaS clouds from third-party providers as well as from their own data centers – providing a single point of purchasing, billing, support, access control and services lifecycle management for their customers.

Jamcracker – the Cloud Services Brokerage Enabler

According to a recent analysis from Gartner, the CSB market will be worth hundreds of billions of dollars  within a few short years:

“CSBs will represent the single-largest category of growth in cloud computing, the CSB vendor  landscape will have grown from dozens to hundreds of providers.”

In addition to driving new revenue streams, the Cloud Services Brokerage model provides a means for service providers to reduce customer churn and increase competitive differentiation with their existing core service offerings, such as broadband. Telstra, as one example, has seen very positive trends from its experience with T-Suite, their own branded Cloud Services Brokerage marketplace (powered by  Jamcracker). According to Kate McKenzie, chief marketing officer at Telstra:

"T-Suite customers are 65 percent less likely to churn broadband services than broadband-only  customers."

"22 percent of T-Suite customers without a Telstra broadband service take up a Telstra  broadband service within 12 months."

"Over half of T-Suite customers also bought multiple applications.”

The CSB model provides an architectural, business and IT operations model for enabling, delivering and managing different cloud services within a federated and consistent provisioning, billing, security,  administration and support framework. For service providers, it will enable them to unify the delivery of cloud services to drive new sources of revenue and differentiate their networks as a true cloud computing platform. The stakes have never been higher.

Turning Theory into Practice – The Jamcracker Solution
Naturally, service providers are asking how to implement the  Cloud Services Brokerage (CSB) model in a manner that reduces  time-to-market, maximizes their revenue potential and  competitive differentiation, integrates externally and internally  hosted services into a unified offering for their customers, while  providing a future-proof means to expand and grow as the cloud  services market evolves.

Jamcracker provides a CSB solution that aggregates and delivers cloud services through a global ecosystem of service providers and cloud providers – called the Jamcracker Services Delivery  Network (JSDN). Jamcracker's cloud services aggregation and delivery platform enable service providers to bundle and distribute a broad array of third-party cloud services along with their own core and partners’ offerings, providing a unified cloud delivery and usage experience for their customers, whether selling direct or through their channel partners.

Service providers can launch their own branded CSB quickly and cost-effectively by leveraging Jamcracker’s platform as well as a  catalog of pre-integrated cloud services partners, most of which include pre-negotiated wholesale discounts. These offerings include messaging, collaboration, security, data continuity, mobile and business productivity solutions from Mozy, Kaseya, Microsoft,  McAfee, WebEx, BlackBerry and dozens of other cloud providers.

"According to Kate  McKenzie, CMO of Telstra: “T-Suite customers are 65  percent less likely to churn  broadband services than  broadband-only  customers."
"22 percent of T-Suite  customers without a Telstra  broadband service take up  a Telstra broadband  service within 12 months."
"Over half of T-Suite  customers also bought  multiple applications.”

Jamcracker Services Delivery Network
Jamcracker's Services Delivery Network (JSDN) enables many different types of cloud service offerings  and deployment options to be delivered with a single point of provisioning, access, security, billing,  administration and support. The JSDN is powered by a highly scalable and distributed architecture; with technology, operations, support infrastructure, market knowledge and services delivery business processes established over a decade of definition, development, and refinement.

This cloud services enablement, delivery, and management foundation incorporate technology,  operations and market experience that allows service providers to leverage the following benefits:

  • Unified Services Delivery: Jamcracker’s CSB platform enables unified provisioning, billing, single-  sign-on, user management, support and usage for third-party services available through Jamcracker's existing and new wholesale agreements, but also for service providers’ own core services or partners’ offerings. This allows providers to create bundles to maximize up-sell and cross-sell potential.
  • Wholesale Services Catalog: Jamcracker has established distribution agreements and developed service adapters for a wide array of IT, security, communication, collaboration and business application cloud providers. This enables service providers to rapidly get to market with a core set of well-recognized cloud services offerings.
  • Platform for Innovation: Jamcracker’s solution provides service providers with tremendous flexibility to experiment with new cloud service offerings, service bundles and to respond rapidly to changing market opportunities.

Jamcracker Value to Service Providers

Increased Customer Retention and Margin Protection

  • Increase retention by bundling value-add cloud services with core services to retain most valuable customers.

Targeted Up-sell and Cross-sell Potential

  • Real-time data and feedback from customers' behavior and preferences can be used to enable personalization, up-sell, cross-sell and other marketing activities.
  • Greater brand exposure to all end-users.

Faster Time-to-Revenue

  • Speed up time-to-revenue by providing a ready-made catalog of services for delivery to customers that includes popular SaaS, PaaS and IaaS offerings.

Increased / New Revenues Streams

  • Rapidly source services, create targeted bundle offerings, enable new distribution channels, and quickly respond to the changing market and customer demand for cloud services.

Reduced Operational Costs

  • Automates tasks and streamlines processes including role-based access control, user  provisioning and administration, granular access control and authorization policy enforcement,  as well as automated billing and settlement.

DXWorldEXPO LLC, the producer of the world's most influential technology conferences and trade shows has announced the conference tracks for CloudEXPO | DXWorldEXPO 2018 New York.

DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City.

Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term.

A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throughout enterprises of all sizes.

Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)

Sponsorship Opportunities Here

Speaking Opportunities Here

Sponsorship and Speaking Inquiries: [email protected].

2018 Conference Agenda, Keynotes and 10 Conference Tracks

DXWordEXPO New York 2018 and Cloud Expo New York 2018 agenda present 222 rockstar faculty members, 200 sessions and 22 keynotes and general sessions in 10 distinct conference tracks.

  • Cloud-Native | Serverless
  • DevOpsSummit
  • FinTechEXPO - New York Blockchain Event
  • CloudEXPO - Enterprise Cloud
  • DXWorldEXPO - Digital Transformation (DX)
  • Smart Cities | IoT | IIoT
  • AI | Machine Learning | Cognitive Computing
  • BigData | Analytics
  • The API Enterprise | Mobility | Security
  • Hot Topics | FinTech | WebRTC

Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)

DXWorldEXPO | CloudEXPO 2018 New York cover all of these tools, with the most comprehensive program and with 222 rockstar speakers throughout our industry presenting 22 Keynotes and General Sessions, 200 Breakout Sessions along 10 Tracks, as well as our signature Power Panels. Our Expo Floor brings together the world's leading companies throughout the world of Cloud Computing, DevOps, FinTech, Digital Transformation, and all they entail.

As your enterprise creates a vision and strategy that enables you to create your own unique, long-term success, learning about all the technologies involved is essential. Companies today not only form multi-cloud and hybrid cloud architectures, but create them with built-in cognitive capabilities.

Cloud-Native thinking is now the norm in financial services, manufacturing, telco, healthcare, transportation, energy, media, entertainment, retail and other consumer industries, as well as the public sector.

CloudEXPO is the world's most influential technology event where Cloud Computing was coined over a decade ago and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals.

FinTech Is Now Part of the DXWorldEXPO | CloudEXPO Program!

Financial enterprises in New York City, London, Singapore, and other world financial capitals are embracing a new generation of smart, automated FinTech that eliminates many cumbersome, slow, and expensive intermediate processes from their businesses.

Accordingly, attendees at the upcoming 22nd CloudEXPO | DXWorldEXPO November 11-13, 2018 in New York City will find fresh new content in two new tracks called:

  • FinTechEXPO
  • New York Blockchain Event

which will incorporate FinTech and Blockchain, as well as machine learning, artificial intelligence and deep learning in these two distinct tracks.

Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)

Sponsorship Opportunities Here

Speaking Opportunities Here

Sponsorship and Speaking Inquiries: [email protected].

FinTech brings efficiency as well as the ability to deliver new services and a much improved customer experience throughout the global financial services industry. FinTech is a natural fit with cloud computing, as new services are quickly developed, deployed, and scaled on public, private, and hybrid clouds.

More than US$20 billion in venture capital is being invested in FinTech this year. DXWorldEXPOCloudEXPO are pleased to bring you the latest FinTech developments as an integral part of our program.

DXWorldEXPO | CloudEXPO are accepting speaking submissions for this new track, so please visit Cloud Computing Expo for the latest information or contact us at [email protected]

Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)

Sponsorship Opportunities Here

Speaking Opportunities Here

Sponsorship and Speaking Inquiries: [email protected].

Download Slide Deck ▸ Here

Only DXWorldEXPO | CloudEXPO bring together all this in a single location:

Attend DXWorldEXPO | CloudEXPO. Build your own custom experience. Learn about the world's latest technologies and chart your course to Digital Transformation.

22nd International DXWorldEXPO | CloudEXPO, taking place November 11-13, 2018, in New York City, will feature technical sessions from a rock star conference faculty and the leading industry players in the world.

Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)

Sponsorship Opportunities Here

Speaking Opportunities Here

Sponsorship and Speaking Inquiries: [email protected].

Download Slide Deck: ▸ Here

Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some form of XaaS - software, platform, and infrastructure as a service.

With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.

Every Global 2000 enterprise in the world is now integrating cloud computing in some form into its IT development and operations. Midsize and small businesses are also migrating to the cloud in increasing numbers.

Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)

Sponsorship Opportunities Here

Speaking Opportunities Here

Sponsorship and Speaking Inquiries: [email protected].

Download Slide Deck: ▸ Here

Companies are each developing their unique mix of cloud technologies and services, forming multi-cloud and hybrid cloud architectures and deployments across all major industries. Cloud-driven thinking has become the norm in financial services, manufacturing, telco, healthcare, transportation, energy, media, entertainment, retail and other consumer industries, and the public sector.

Sponsorship Opportunities

DXWorldEXPO | CloudEXPO are the single show where technology buyers and vendors can meet to experience and discus cloud computing and all that it entails. Sponsors of DXWorldEXPO | CloudEXPO will benefit from unmatched branding, profile building and lead generation opportunities through:

  • Featured on-site presentation and ongoing on-demand webcast exposure to a captive audience of industry decision-makers.
  • Showcase exhibition during our new extended dedicated expo hours
  • Breakout Session Priority scheduling for Sponsors that have been guaranteed a 35-minute technical session
  • Online advertising on 4,5 million article pages in SYS-CON's i-Technology Publications
  • Capitalize on our Comprehensive Marketing efforts leading up to the show with print mailings, e-newsletters and extensive online media coverage.
  • Unprecedented PR Coverage: Unmatched editorial coverage on Cloud Computing Journal.
  • Tweetup to over 100,000 plus Twitter followers
  • Press releases sent on major wire services to over 500 industry analysts.

Secrets of Our Most Popular Sponsors and Exhibitors ▸ Here

For more information on sponsorship, exhibit, and keynote opportunities, contact [email protected].

Sponsorship Opportunities Here

Download Slide Deck:Here

Speaking Opportunities

The upcoming 22nd International DXWorldEXPO | CloudEXPO November 11-13, 2018 in New York City, NY announces that its Call For Papers for speaking opportunities is now open.

Secrets of Our Most Popular Faculty Members ▸ Here

Submit your speaking proposal Here or by email [email protected].

Download Slide Deck: ▸ Here


DXWorldEXPO LLC is a Lighthouse Point, Florida-based trade show company and the creator of DXWorldEXPODigital Transformation Conference & Expo. The company produces and presents CloudEXPO, DevOpsSummitFinTechEXPO Blockchain Event, the world's most influential conferences and trade shows.

More Stories By John Katrick

John Katrick is a software engineer living in Bangalore, India. He is a fan of technology and cloud computing. He is also interested in Hybrid Cloud and focuses on articles involving the latest news in cloud management, Microsoft Azure, and cloud governance including new technology and AWS cloud news.